Health experience research

As you might expect, Origins has a passion for understanding how people interact with their health, their healthcare team, and their treatment. We are curious about how healthcare providers make care decisions, and the challenges they face.

We aim to give our audiences a voice – to uncover health experiences and deliver multi-country audience insights, using our novel methodologies.

PLAN – strategic insight

Insights uncovered via methodologies that drive brand and business strategy

LIVE – real-world insight

Using novel immersive research methodologies that are essential to digging deeper and delivering authentic patient experiences

LISTEN – ethnographic insight

‘Traditional’ in-depth interviews to explore multi-audience healthcare challenges

FEEL – behavioural insight

Uncovering behavioural insights related to a patient or treatment journey, or an HCP decision or activity

Specialists in digital ethnography

Award-winning ethnography programme

Our passion for understanding audiences and the patient journey is epitomised by our existing award-winning methodology ‘LIVE’ (Lives Investigated by Video Ethnography).

LIVE is the Bedrock Group’s signature programme and through experience, we have built a solid reputation for delivering deep qualitative insights, allowing our clients to understand their patient audiences on a level unachieved previously.


“You never really understand a person until you consider things from his point of view…until you climb into his skin and walk around in it.”

From To Kill a Mockingbird by Harper Lee

Personal insights into how people manage and live with their illness remain vitally important and yet elusive. We believe that for our clients to offer health benefits that help people live better with their condition, it is fundamental to truly understand their reality.

Our novel and immersive ethnography methodology has been specifically developed to address this need within the healthcare market. LIVE combines clinical collaboration, individual patient perspectives and expert interpretation. It has been proven to provide unmatched insight and intelligence into the lives of patients, their journeys and their disease management experiences. LIVE is much more than a video diary; ultimately it transforms your thinking and redefines success.

At the Bedrock Group we were pioneering in our vision to adapt and apply novel and immersive video ethnography principles and techniques to understand how healthcare practitioners rationalise their prescribing decisions. Gaining this understanding has had major implications for our clients’ brand strategy development and led to the creation of tailored communications aimed at improving healthcare for patients with various conditions.

The value that this methodology brings

“HaemophiliaLIVE was the first ethnographic study in the world to investigate the lives of haemophiliacs. Sixteen families across the UK took part in the programme with participants ranging in age from young children to middle-aged men. They all gave frank and open testimony about living with haemophilia today; for some this included the impact of blood borne viruses on them and their family as well as the impact of poor joint health related to limited access to treatment as a child. These insights have been shared at several international haemophilia meetings; without fail they cause healthcare professionals to stop and think about the impact beyond which we are normally aware. Pain, mobility, fear of the future – particularly for ageing men around orthopaedic surgery and elderly care were key insights elicited by HaemophiliaLIVE. The participants all commented how glad they felt that their stories were being heard and that they were able to make an impact on haemophilia care in the future.”
Consultant nurse, Haemophilia

PoTS LIVE: A unique ethnography study in rare disease

During these extremely difficult times, many market research projects have been delayed, postponed or canceled altogether. However, one unique project investigating the impact of living with Postural Tachycardia Syndrome (PoTS) has carried on regardless and recently came to a conclusion.

Bedrock Group awards


2020 Finalist: Small Consultancy of the Year

2020 Finalist: Excellence in Pre-Commercialisation Communications

2020 Finalist – Best Use of Data Visualisation

2018 Finalist: Small Consultancy of the Year

2018 Finalist: Innovation in Healthcare Communications

2016 Finalist: Small Business Consultancy
of the Year

2016 Finalist: Writing Excellence (for two entries)

2016 Finalist: Digital Communications

2016 Finalist: Emerging Leader
in Healthcare Communications

2015 Finalist: Excellence in Professional
Education Programmes

2014 Finalist: Small Consultancy or Health Team
of the Year

2014 Winner: The Judges Special Award
for Innovation


2016 Finalist: PMEA Special Award for Innovation 2016
and PMEA Support Agency of the Year

2014 Winner: PMEA Special Award for Innovation 2014

2014 Finalist: Excellence in Patient Focus

PM Society Digital Awards

2020 Finalist: HCP Education, Training & Support

2018 Winner: Congress, Meetings and Events (Gold)

2018 Winner: Corporate Communications (Gold)

2018 Winner: Film (Silver)

PM Society

2015 Winner: PM Society Awards: Film (Bronze)


EVCOM Screen Awards 2016 – Highly commended, script

EVCOM Screen Awards 2016 – Highly commended, drama

Film Awards

2018 Accolade Global Film Festival: Award of Excellence

2018 Global Shorts: Winner, Award of Merit

2018 Largo Film Awards: Winner

2018 Best Shorts Competition: Winner, Award of Excellence

2017 Accolade Global Film Festival: Award of Excellence

2016 5th Ascona Film Festival: Audience Award 2nd prize

2015 Winner: North Carolina Film Awards: Founders Award

2015 Winner: Accolade Global Film Competition:
Award of Merit (special mention)