News & Insight
The Origins Insights team always like to share their observations, thoughts and experiences to aid learning and knowledge dissemination. This section is dedicated to that cause.
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Origins Insights – thoughts to inspire
Launching a video series where members of the Origins team share experiences and opinions on patient insights projects
Why watch?
Introducing a series of videos to be released over coming weeks and months that share some of the team’s experience, values and opinions. We focus on what, in our eyes, makes great qualitative research and how patient insights can add significant value to multiple programme types
Videos in this series
What is your vision for patient focus?
Coming soon…
What value can we add to drug development?
By David Youds, CEO
What does Origins LIVE methodology give you, that can’t be achieved with more traditional market research approaches?
By Debbie Waterhouse
How can LIVE improve access to medicines?
By David Youds, CEO
Ethnography delivers authentic insights – a haemophilia anecdote
by Su Smith
What is remote data capture in qualitative market research?
By Stacey
What happens to the video insights recordings?
By Stacey
Authentic, powerful Insights
By Debbie Waterhouse
Do we really understand patients?
By David Youds, CEO
Patient research – what are we doing that’s different?
By David Youds, CEO
The value of ethnography
By Su Smith, Director
Behavioural research, what’s that all about?
Coming soon…