Last week we received the exciting news that we had been awarded the “Best Patient-Centric Approach” award at the 2021 BHBIA BOBI awards.
As the ceremony was virtual again this year, we weren’t able to carry our award proudly home with us on the night itself, but this week it arrived at our offices. Great timing as we cautiously reopen the office doors for the first time since March 2020.
Our winning entry described our recent pro-bono project “PoTS LIVE”, run in collaboration with PoTS UK and the Royal Holloway University of London.
In a disease area dominated by questionnaire-based research, this project used Origins’ signature ethnographic approach – LIVE (Lives Investigated by Video Ethnography) to understand how Postural Tachycardia Syndrome (PoTS) impacts a person’s day-to-day life, delivering in-depth insights into the patient experience.
The emotive insights gained will be used to inform educational, communication and digital support services across stakeholders. So far this includes a mobile app for patients and educational material for healthcare professionals.
Could understanding the authentic patient experience help you to identify and understand the subtleties of meaningful unmet needs amongst your stakeholders?
Get in touch to find out more about how Origins can redefine your success through patient-focused intelligence.